C2PA

The Coalition for Content Provenance and Authenticity (C2PA) aims to improve transparency in digital content by embedding metadata that tracks its origin and any modifications, especially for AI-generated media. This helps users verify authenticity and combats misinformation, promoting a more trustworthy digital environment.

C2PA is supported by major players like Adobe, Microsoft, Google, Intel, and the BBC, who collaborate to create open standards for verifying digital content. These standards enable tools like Google’s “About This Image” to provide detailed information about media, building trust and accountability across platforms.