OpenAI Partners with Schibsted Media: Enhancing News Accessibility

OpenAI has teamed up with Schibsted Media Group in a transformative partnership aimed at redefining news content delivery using advanced AI-powered tools. Alex Smith, the AI-curious executive, would find the alliance between these two tech and media giants intriguing due to their shared vision of integrating technology to increase efficiency and productivity within journalism.

The Dawn of a New Era in Journalism

Schibsted Media Group, known for its robust presence in Nordic countries through major media brands like VG, Aftenposten, Aftonbladet, and Svenska Dagbladet, has embraced AI technologies to revolutionize the way news is created and consumed. This strategic collaboration with OpenAI allows Schibsted to integrate its diverse media content into OpenAI’s products, such as ChatGPT. This integration is designed to deliver accurate and up-to-date news summaries to users, thereby enhancing customer experience by providing timely information.

Harnessing AI for Enhanced Content Delivery

Siv Juvik Tveitnes, CEO of Schibsted Media Group, elucidated the partnership’s vision: “This partnership is part of Schibsted Media’s broader efforts to integrate AI in ways that support and strengthen journalism. By combining our editorial expertise with OpenAI’s technology, we continue adapting to ensure that journalism evolves alongside technological advancements.”

The collaboration not only amplifies Schibsted’s reach to new audiences through the well-known ChatGPT platform but also enriches the user experience by providing relevant information derived from a trusted media conglomerate. Varun Shetty, Head of Media Partnerships at OpenAI, notes, “Our partnership with Schibsted Media furthers our goal of supporting quality journalism around the world and enhancing the ChatGPT experience so people can access relevant and timely news content.”

Technology at Play

ChatGPT: Enterprise Implementation

Schibsted’s initiative to integrate ChatGPT for over 1,000 of its employees as an enterprise account underscores its commitment to AI integration. With a focus on security and privacy, this venture aims to foster AI skills among employees while boosting overall productivity and efficiency.

Empowering Developers with GitHub Copilot

Simultaneously, tools like GitHub Copilot have been adopted to assist Schibsted’s software engineers. This AI tool, trained on programming codes, significantly alleviates tedious tasks, enabling developers to shift their focus towards more critical and creative challenges, thus making marked improvements in workflow optimization.

Custom Language Models

Schibsted has also pioneered bespoke language models—fine-tuned on its own content. This tool significantly outperforms existing solutions in generating SEO-optimized headlines, proving to be five times more effective for media outlets like VG. Schibsted plans to expand this model across other brands, aiming for broader AI transformation in its operations.

Real-World Impact and Future Prospects

By harnessing AI tools, Schibsted not only elevates its content creation processes but also raises the bar for employee training and engagement. The collaboration involves a specialized training module, “AI as an Assistant,” empowering employees to leverage AI for data-driven decisions and innovative endeavors.

Schibsted’s plans hint at further AI implementation, with ambitions to spread custom models and AI tools beyond newsrooms to marketplace brands and other business areas. This expansion mirrors Alex Smith’s goals of gaining a competitive edge through emerging technologies, ultimately laying the groundwork for sustained revenue growth and a fortified presence in the digital landscape.

Embracing Innovative Thinking

The partnership is a prime example of how embracing intelligent automation and predictive analytics can help media companies navigate the AI-driven digital ecosystem. “Our developers have been the frontrunners—60% are using Github Copilot now. With the addition of ChatGPT, it is time for us to join them and leverage AI to its fullest potential,” said Sven Størmer Thaulow, CDTO at Schibsted.

Schibsted Media Group, known for its innovative culture, takes pride in this project of AI integration without a predefined goal, showcasing its adaptability and pioneering mindset in the era of digital transformation.

By demystifying AI, this partnership sets a benchmark in utilizing AI tools to not only enhance the journalism experience but also to develop a winning AI strategy that will certainly drive transformative changes across the industry.

For further insights, explore the OpenAI Schibsted Media Partnership.